Category: Spotlight

The healthcare industry is being shaken up like never before. Like any other business, healthcare providers must also differentiate themselves from the competition effectively or become obsolete. Their customer behavior has changed, switching costs are close to none and customer loyalty is only existent on quality of service and brand image of the provider. With the rise of social, mobile, and cloud technologies customers expect an entirely new level of engagement and service. Hospitals, doctors, and other care providers need to collaborate closely around, and connect to, their patients to replaces the fragmented approach to healthcare that has become standard, …

We’ve all seen and read about Salesforce helping all those businesses around the globe, be it manufacturers, finance, real estate, hospitals and more. But there is a less discussed industry where Salesforce has been helping shape the future of the generations to come, Education. As any other service industry, Education needs to put the primary stakeholders at the center in order to succeed. Not just globally, many of the leading educational institutes in the MENA region have already moved to Salesforce, talk to us and we’ll be happy to give out the names and what we’ve done with some. Before …

Summary Marketers think that adding new channels is their area of responsibility and it increases their strategic importance in the companies but when you ask this question to the customers unfortunately the customer experience degrades with addition of new channels. Then how can we marketers keep strategic importance with new and next generation channels and increase the customer experience at the same time? Data Management Platform is one of the key new concepts that can help us solve this. Here is to understand why you should consider Data Management Platforms in your cross-channel marketing strategy: What is DMP? DMP is a …

The latest research shows that in the next 5 years over $2 trillion is going to be transferred among generations, this is a unique opportunity to capitalize on this huge redistribution of wealth. Leaders in the Financial industry have already placed plans in motion by equipping their managers and staff with the right tools to help them gain leverage against the competition. Salesforce is the world’s #1 CRM platform offering multiple cross industry cloud solutions. The world’s leading companies are utilizing the power of Salesforce platform across departments and business units. Following are the key benefits of Salesforce for Financial …

[et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”3_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What is Salesforce Einstein? What does it do? That’s a question our Salesforce customers frequently ask, so we planned to write a blog about it and what it can do for your business. What is Salesforce Einstein? I can imagine what comes to mind when we say Einstein, well, it’s not exactly the same but Salesforce Einstein is nothing less either. Salesforce Einstein is an artificial intelligence-based (AI) assistant designed to leverage customer relationship management …

[et_pb_section bb_built=”1″ admin_label=”section” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”row_inner”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Pardot Engagement Studio enables marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Buyers today expect seamless experiences across sales and marketing when they engage with a company. Unfortunately, many companies struggle with this because sales and marketing teams manage customers using different technologies and solutions, resulting in scattered information. In order to deliver on customer expectations, marketers today need a solution that is powerful enough to deliver unified experiences, yet simple enough for their teams …