Category: Spotlight

We as a Salesforce Partner were pleasantly surprised by the acquisition of Mulesoft for a whopping $6.5B by Salesforce, and we’re really excited with the announcement of Integration Cloud. It is a solution, which without any doubt, will significantly impact the future of Salesforce big time. It is one of the biggest deals made in the history of Salesforce. It talks a lot about the utter importance of APIs and the potential of unlocking data. Salesforce can and, with this acquisition, will offer imperative solutions to their customers globally and address their integration needs at all levels. This acquisition will …

If we keep settling for ‘Good’ we would never discover the ‘Great’. ‘Good enough’ is a dangerous mind set which can limit your growth and waste the potential. Same is true for your CRM, if today, you feel like you’re happy doing things on MS Excel, you’re missing the vision to grow. As a business leader and a manager, we need to look far into the future and prepare for the long term, if we continue to settle for less, we will keep getting less, be it less growth, less returns or less productivity. Salesforce, is the world’s # 1 …

We marketers consider lead scoring, based on content and engagement, as a primary driver for improving revenue contribution. Over the last few years, prospective customers have been spending more time engaging with companies’ digital footprints prior to engaging with them. Scoring and grading provide visibility and some control over how prospective clients view, access, and research your organization. Scoring and grading are important marketing automation tools to have in your toolbox. They allow you to focus your marketing engagement on the prospects that are most likely to purchase or make use of your offering, passing them to your sales team …

Salesforce Einstein, the artificial intelligence engine from Salesforce, was launched in September 2016.  Einstein’s data management and machine learning capabilities already deliver 300 million plus predictions, recommendations and scored leads every day, and offer sales teams up to 25% lift in sales.  Let us explore key features and the possibilities it offers for mobile apps. Salesforce Einstein’s true strength lies in its search capabilities. Einstein brings up the most relevant results, by unearthing key data. It also offers critical cutting-edge information such as predictive lead scoring and opportunity insights. While it was possible to access such information before, Einstein makes …

For those of us who didn’t get a chance to be at this year’s Dreamforce, they can check out the daily highlights in our Dreamforce blog series. The Dreamforce’17 was packed as every other year, there were many sessions on Einstein, in fact too many for us to attend, so we had to do like everyone else, Prioritize! I will try to summarize the features and road map discussions we experienced at DF’17 for you in this blog to give you an idea that how Salesforce Einstein will help you shape a differentiated customer experience. But before we jump into …

We, as Salesforce consultants, are faced with this question at almost every deal in the ‘prospecting’ stage, Why Salesforce? Most of our prospects come to the table after doing their part of the research and listing down the features and competitive products. Although, Salesforce makes it easy to differentiate it from any other products in the market, but still, we have to clearly list down the competitive advantage it offers to the prospects. Leading business executives consider Salesforce as the strategic partner for digital transformation. Salesforce is one of the leading companies in innovation and customer success, following are some …

Are you still using word processing software and spreadsheets to produce quotes and manage pricing? If yes, you’re not alone. While many large businesses use Configure Price Quote (CPQ) applications to simplify and streamline the process, smaller businesses often are under the impression that CPQ is not a tool for them, which is not true. Summary Salesforce CPQ helps sales reps do their job more efficiently and accurately. By automatically generating the right mix of products and services for each customer and providing an accurate quote, CPQ allows your sales reps to focus on what matters most, your customers and conversions. …

Artificial Intelligence, AI, is very trendy topic these days. When I hear AI, Skynet from Terminator comes to mind but let’s not jump ahead of ourselves just yet and let me dial it down a notch from world dominating AIs. To paint a simple picture and how AI could be a very useful tool for SMB sector, I decided to write this blog. Let’s start with some stats, based on a recent survey by Salesforce about 61% of small business owners believe their businesses are not ready for artificial intelligence (AI). Why I don’t agree? Because AI adds the type …