Category: Industry Insights

Everyone has a favorite color or two. If you think you don’t, take a moment and think again. Look at your wardrobe, at your car, and at your favorite mug. Maybe even take a quick glance at your desk props. Do you notice a pattern? Certain colors or color palettes attract us. This is why Color Psychology is widely used in marketing and branding. Studies have shown that colors can influence our perceptions, emotions, and moods, and maybe even certain behaviors. But does that mean that they also affect our decision making? Roses are red, violets are blue, do colors …

Nowadays, all businesses are competing in a race for the most “connected” customer journey. And whoever gets the most touch-points scores extra brownie points in customer service (translation: increased ROI). So while email still reigns supreme for marketing, nothing beats a text message for reaching your customer anytime, anywhere. From Google’s RCS messaging, to Apple’s Business Chat, and even Salesforce Einstein bots, AI-powered messages have become the new obsession for businesses when it comes to customer support. And now, Whatsapp and Facebook have joined the automated messaging bandwagon. Facebook & Whatsapp Get on the Business Chat Bandwagon On August 1st, …

The Summer ’18 Salesforce release will be moving into your production org over the next few weeks. If you haven’t checked it out already, grab your release notes. Here are the features and highlights we’re most excited about. Demystified Process Errors As a user, have you ever run into an error trying to get something done in Salesforce? I know because I have! And the thing that annoys me the most is not finding what had caused it or what to do to fix it. Finally, that won’t be the case anymore. With the Salesforce Summer ’18 release, those cryptic …

Like many industries, the retail landscape is rapidly changing to keep pace with ever-evolving technology. Industry analysts are quick to call it the end of retail as we know it. The reality is that the needs of the shoppers are changing and the retail experience needs to adapt. Amazon’s emergence meant that consumers no longer needed to go to a store to browse aisles upon aisles of products because the e-commerce giant had more selection at better prices. Now, when someone walks into a store, they often know what they’re looking for, but want to confirm their gut feeling about …

As we start 2018, digital presence and transition have become far more apparent than ever. Every stage and business cycle begins and ends with the current digitalization wave. Teams can now carefully study consumer analytics and patterns, advertising campaigns have become increasingly focused and refined, and now many are entirely online. Virtual transactional businesses have found greater strength and efficiency, with consumer response and communication now occurring at fast speeds. Even crucial company decisions, such as how to carry a product or service forwards, are now dependent upon metrics and analytics available through digitalization. Since the early 2000s, the scope …

I hope every single one of us, at some point in time, has come across a chatbot. Remember the old Skype Call Testing bot guiding on the volume & microphone configurations or the CNN’s Facebook Messenger bot helping to provide you answers or the automated menus on the phone that one must struggle through to get an answer, those were the early stages of chatbots. They could easily drive a person mad because of not having that human factor to understand natural language. Customer Challenges Today As a consumer, just think of the hours you’ve spent trying to negotiate automated …

Dreamforce has come to an end. We are all a little sad to see the activities stop but the fun is yet to continue with the knowledge, learnings and key takeaways we’ve packed from all the different sessions we’ve been to. There were 2 sessions that were unforgettable on day 4: Sisters First with Jenna Bush Hager and Barbara Bush Compassion in Action Keynote 1- Sisters First with Jenna Bush Hager and Barbara Bush It was an interesting session with Jenna and Barbara Bush. The twin daughters of President George W. Bush, who grew up in the spotlight, shares their …

We are sad to see Dreamforce almost come to an end. But, day three was actioned packed with sessions at Trailhead, live music at the Dreamforce lawn and ended with great keynotes. Before we jump into the highlights of the events and sessions we attended today, let’s have a quick look at the Salesforce welcome video for Day 3 of Dreamforce 2017. Inspiration and innovation was on everyone’s lips on Day 3 of Dreamforce. Today’s Equality Summit propelled thoughtful conversations about how companies, and the people who lead them, can be powerful platforms for social change. Attendees also heard about …