Category: Evolve

It’s official: 2018 is the start of implementation of a value-added tax (VAT) across the Gulf states. The Gulf Cooperation Council (GCC) has finally joined the VAT bandwagon, and member states has introduced the tax starting from January 2018. A Unified Agreement for VAT, which lays down the guidelines for country-specific VAT legislation, was signed by each of the six governments. This is the first time that companies in the GCC will have to collect it. VAT is collected at nearly every stage of the supply chain, from raw materials to the final product sold in stores. Ultimately, the consumer …

Sun, sand, an iPhone in your hand. If this is your idea of vacation, something’s wrong with this picture. Sad as it is, staying plugged in, and even working, on holiday is the new norm. For most of us, whether poolside or at the beach, or tucked away in a tent or a cruise cabin, our smartphones, laptops and tablets are always faithfully by our side or in our hands. We don’t know when to quit. We all get excited for holidays but the truth is, few people take as much as they should. In fact, I’m willing to bet …

We are often asked about the Sender Authentication Package (SAP) by a lot of our Marketing Cloud customers. They often struggle to understand the benefits that SAP has to offer. It’s included with every Marketing Cloud Pro, Corporate and Enterprise License. Some technology savvy customers also ask about the difference between SAP and a Private Domain. Both of which are designed to optimize deliverability and sending reputation but the question is if they provide equal value. Included in Salesforce Marketing Cloud Packages Professional and above, SAP offers a collection of tools which include link and image wrapping, a dedicated IP, and …

We’ve been writing quite a bit about Salesforce Cloud Suite and how it helps companies but today we’re going to share about IP Warmup, a term we use when we discuss Marketing Cloud or Pardot email sending capabilities. Several times over the past few weeks we’ve spoken to prospects and existing customers on this topic and guided them on how to do it the right way, so we’ve decided to put it on the blog that can referenced in future. Let’s start by understanding what IP really is and what it does. What is an IP? IP addresses identify different …

No matter how much you tell your sales team to minimize time spent in emailing and to disconnect from emails to focus on leads and opportunities, they still end up spending a tremendous amount of time in email. According to a study conducted by McKinsey, the average sales rep dedicates 28 hours per week to reading and writing emails. Despite its importance to professionals, email didn’t change much until Microsoft first released Outlook and Blackberry made emails accessible on mobile phones. Salesforce reinvented email for sales professionals by bringing the power of the World’s #1 Sales Platform to their inboxes. …

We, as Salesforce Consultants, find ourselves discussing this critical topic with almost all of our customers. In fact, I had a really interesting conversation yesterday with my manager that how it’s all about the people and planning. Although, he would have me writing on a more generic change management topic, but let me also relate it to what we do here at Changi every day for every single one of our customers. Change, be it in personal or professional life, is hard. If it were easy, there wouldn’t be any need for cigarettes packs, nicotine patches or New Year’s Resolutions. …

We’ve already discussed the changing customer expectation paradigm and the common mistakes in field service our previous blogs. There seems to be a disconnect between the customer service and the rising importance & use of social channels. Companies, that can connect these two, stand a far better chance to benefit from lasting customer satisfaction and loyalty. We know that Salesforce empowers agents on the path to customer success with smarter, faster service tools, Salesforce Service Cloud. Companies and related service teams benefit by: • Closing cases faster with the help of AI and automation. • Providing faster, more intelligent self-service. …

Let’s first review the change in customer expectations paradigm. Most of the times a field service technician goes to a customer, there is a high probability that the customer is looking for a quick fix of the problem. 74.5% of the time, field service technicians are called out to repair a broken product – not perform maintenance (according to a recent Service Max survey). And we all know how important that first impression is in the service industry. If the customer finds their technician unprepared or having to require multiple visits, well, there goes your brand image down the drain. It …

Why Marketing Automation is Critical for Businesses Today We keep hearing the term marketing automation very frequently these days. Let us take a moment to go over what exactly ‘marketing automation’ is and how is it beneficial in today’s corporate life. Now be it a last minute campaign or a fast approaching deadline for a task, we’ve all been there, stuck in a seemingly endless loop of tasks that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure …