Category: Evolve

Your customers define your success. Customers are looking for personalized, connected, relevant, and convenient interactions. Today we see businesses that sell and market through large partner networks, such as franchisees, financial advisors, insurance agents, or resellers. It’s a challenge to deliver seamless consumer engagement at scale. Distributed Marketer – The one who interacts with customers every day. Distributed Marketing gives you the power to interact with your customers in means where you have a stronger connection than ever before. Distributed Marketing from Salesforce makes it simple for brands to deliver consistent experiences across corporate marketing and partner networks. Think of …

Business is changing fast. In this digital age, everyone and everything is connected, transforming the way we interact with customers. Salesforce makes easy-to-use cloud-based business applications that help you stay connected to your customers, prospects, partners, and more. It’s the world’s number 1 CRM platform, enabling businesses to sell, service, and market like never before, allowing to connect to customers in a whole new way. Service Cloud allows you to deliver word class customer service experience, track customer activity across every channel, from online to on-the-line, increase agent productivity, resolve issues fast and, ultimately, keep customers satisfied. One of the …

Raise your hand if you work for a multinational company. We do! And we know how awesome that is! Working for companies with international teams is an experience that’s like no other. You meet people from diverse educational, cultural, and ethnic backgrounds all at once. You grow both professionally and personally, and fast. You learn so much more than you can ever learn in a uniform, local workplace. Granted, that’s a huge advantage. However, if you’ve lived through positives, you’ve probably also survived the negative. Yep, you guessed it. I can almost hear you all grumbling about the biggest issue …

Even though social and mobile marketing are growing at hyperspeed in today’s marketing playground, email marketing still reigns supreme. In fact, 73% of marketers believe that email marketing is a cornerstone of communication and lead nurturing, and that’s especially true for B2B marketing. However, even the best written emails might be sidestepped if your reader decides to simply not open them. In practical terms, an unopened email means zero chances of clicks, and no clicks mean no conversions will ever happen. So what makes your emails stand out in this crowded world of email marketing? Your email subject lines, that’s …

Every company in the world – including yours, surely – wants to better understand customer needs, solve their problems, and identify new opportunities to help them. Customers are essential to your business’s success. In fact, we’d go so far as to say your customers make up your value. So your ultimate goal must be to provide them with the best customer experience your team can deliver. After all, happy customers come back and bring their friends. And the more happy customers you have, the higher your company’s value. Right? So if you’re asking yourself – and your team – this …

Is your business taking action to get ahead of new disruptors? Because it needs to be. The availability of new technologies has led to a significant change in industry disruption, and companies are now beginning to see players from other industries or even start-ups using a new approach to technology to reach customers and take the competitive advantage. You need to start taking small risks or face the bigger risk of direct disruption. Over the past 15 years, a new breed of business has developed, using digital channels exclusively to offer simple solutions to a customer base. We all know …