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Catena Media goes all in with a massive Salesforce customization from Changi to maintain their leading status in the affiliate and lead generation business.
Changi are very professional, and extremely helpful. The biggest plus in working with them is that they always have time for us no matter how busy they are. We really feel like a valuable customer, and like they’re putting everything on the side just to deal with us, which is fantastic!
Josh Jones
Founded in 2012 in Malta by two childhood friends, Catena Media is one of the primary providers of high quality online leads in the world’s iGaming and Finance sectors. In just 6 years, the group went from a couple of people in a room in Malta to around 300 employees spread out among other offices in the US, Australia, Japan, Serbia, UK, and Sweden, boasting record breaking retention rates of more than 5 million users per month, and a record growth in revenue of 69% in the year 2017. Today, Catena Media has completed 10 major acquisitions, including a player complaints resolution website, and an online casino comparison website, and a sports statistics and betting tips website.
Catena Media was the first to ride the wave of marketing and sales lead generation in iGaming, recognizing early on that such a service will be heavily relied on in this digital age. However, the booming startup has set its eyes on bigger fish. “We aim to be the world’s number one provider of high value online leads in every industry we compete in,” says Josh Jones, the Sales Performance Manager at Catena Media. “We’ve already conquered the iGaming industry, but we want to transform any industry we’re in through the power of choice, then move to another to become the leaders in that one, as well. Right now, we’re working to conquer the Finance vertical.”
They care. Changi will give you the time a project needs. They take the time to understand what your needs and requirements are. It’s not the case of implementing an out-of-the-box solution. They think up innovative ways of customizing Salesforce for your business. And they don’t ask you to change your business, saying ‘this is how you use it’, but they customize it for you instead.
