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The Entertainer uses Changi’s Salesforce customization to revolutionize their business model and gain data-driven understanding of customer journeys.
The main thing is quality. Changi quickly understood our business, validated our technological strategy, and turned it into something tangible and realistic. They gave us a real sanity check when we had all these ideas without knowing how to turn them to reality. And then they actually implemented the project with us. We were learning, understanding, and building skills internally, and they were literally holding our hands during the whole thing. We were tiny. This is a real success story.
David Ashford
Headquartered in Dubai, The Entertainer is a lifestyle savings business and loyalty solution provider with more than 350 employees and offices across the UAE, Qatar, UK, Singapore, Hong Kong, Malaysia, South Africa, Bali, Cyprus, and Malta. The company’s mission is to help users save money and have a better lifestyle, and to help merchants digitize their loyalty and rewards programs. The Entertainer mobile application offers discounts to more than 45 products by more than 10,000 merchants, from restaurants, to spas, to hotels and more, covering 40 destinations in more than 20 countries. “Today, we are an innovative company, expanding very nicely at around 50% year on year,” says David Ashford, CIO of The Entertainer.
However, before becoming a staple app on every smartphone in the Middle East, Asia, Africa, and Europe, The Entertainer started out as a simple tear-out print book offering 2-for-1 coupons to restaurants in Dubai. But soon enough, interest in The Entertainer’s services started to grow and the company’s business strategy started changing in preparation for expansion into other markets.
My advice for someone planning on implementing Salesforce would be know your business and what you want to achieve, Salesforce is surprisingly versatile and you can build the solution that your business needs. Technology is really just an enabler. It’s all about your business and its processes, and doing the right things for your business.
