The 9 Golden Rules for More Efficient Global Meetings
Raise your hand if you work for a multinational company. We do! And we know how awesome that is! Working for companies with international teams is an experience that’s like no other. You meet people from diverse educational, cultural, and ethnic backgrounds all at once. You grow both professionally and personally, and fast. You learn so much more than you can ever learn in a uniform, local workplace. Granted, that’s a huge advantage. However, if you’ve lived through positives, you’ve probably also survived the negative. Yep, you guessed it. I can almost hear you all grumbling about the biggest issue …
10 Surefire Tips to Craft Email Subject Lines That Boost Open Rates
Even though social and mobile marketing are growing at hyperspeed in today’s marketing playground, email marketing still reigns supreme. In fact, 73% of marketers believe that email marketing is a cornerstone of communication and lead nurturing, and that’s especially true for B2B marketing. However, even the best written emails might be sidestepped if your reader decides to simply not open them. In practical terms, an unopened email means zero chances of clicks, and no clicks mean no conversions will ever happen. So what makes your emails stand out in this crowded world of email marketing? Your email subject lines, that’s …
Salesforce Finds Out Which Colors Provide the Best User Experience
Everyone has a favorite color or two. If you think you don’t, take a moment and think again. Look at your wardrobe, at your car, and at your favorite mug. Maybe even take a quick glance at your desk props. Do you notice a pattern? Certain colors or color palettes attract us. This is why Color Psychology is widely used in marketing and branding. Studies have shown that colors can influence our perceptions, emotions, and moods, and maybe even certain behaviors. But does that mean that they also affect our decision making? Roses are red, violets are blue, do colors …
The 6 Secret Ingredients for the Ultimate Customer Experience
Every company in the world – including yours, surely – wants to better understand customer needs, solve their problems, and identify new opportunities to help them. Customers are essential to your business’s success. In fact, we’d go so far as to say your customers make up your value. So your ultimate goal must be to provide them with the best customer experience your team can deliver. After all, happy customers come back and bring their friends. And the more happy customers you have, the higher your company’s value. Right? So if you’re asking yourself – and your team – this …
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