Predictive Intelligence on Mobile with Salesforce Einstein
Salesforce Einstein, the artificial intelligence engine from Salesforce, was launched in September 2016. Einstein’s data management and machine learning capabilities already deliver 300 million plus predictions, recommendations and scored leads every day, and offer sales teams up to 25% lift in sales. Let us explore key features and the possibilities it offers for mobile apps. Salesforce Einstein’s true strength lies in its search capabilities. Einstein brings up the most relevant results, by unearthing key data. It also offers critical cutting-edge information such as predictive lead scoring and opportunity insights. While it was possible to access such information before, Einstein makes …
Changi Consulting Recognized as the Top Tech Company
We, at Changi, are proud to share that Changi Consulting has been recognized as the Top Tech Company in a research conducted by G2Crowd in Houston, USA. We are thankful to all our partners and customers for their continued support and trust, it is that trust which our customers, from around the world, put in Changi that fuels us to deliver beyond expectations. Recognition by G2Crowd This recent recognition is based on the high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. Changi had the highest user reported satisfaction score of any Houston-based company, a …
Benefits of CRM Integration to Handle VAT
It’s official: 2018 is the start of implementation of a value-added tax (VAT) across the Gulf states. The Gulf Cooperation Council (GCC) has finally joined the VAT bandwagon, and member states has introduced the tax starting from January 2018. A Unified Agreement for VAT, which lays down the guidelines for country-specific VAT legislation, was signed by each of the six governments. This is the first time that companies in the GCC will have to collect it. VAT is collected at nearly every stage of the supply chain, from raw materials to the final product sold in stores. Ultimately, the consumer …
Creating New User Experiences with Chatbots
I hope every single one of us, at some point in time, has come across a chatbot. Remember the old Skype Call Testing bot guiding on the volume & microphone configurations or the CNN’s Facebook Messenger bot helping to provide you answers or the automated menus on the phone that one must struggle through to get an answer, those were the early stages of chatbots. They could easily drive a person mad because of not having that human factor to understand natural language. Customer Challenges Today As a consumer, just think of the hours you’ve spent trying to negotiate automated …
Why Recharging Your Batteries on Holidays is Crucial & Effects Your Bottom Line
Sun, sand, an iPhone in your hand. If this is your idea of vacation, something’s wrong with this picture. Sad as it is, staying plugged in, and even working, on holiday is the new norm. For most of us, whether poolside or at the beach, or tucked away in a tent or a cruise cabin, our smartphones, laptops and tablets are always faithfully by our side or in our hands. We don’t know when to quit. We all get excited for holidays but the truth is, few people take as much as they should. In fact, I’m willing to bet …
Understanding the Sender Authentication Package
We are often asked about the Sender Authentication Package (SAP) by a lot of our Marketing Cloud customers. They often struggle to understand the benefits that SAP has to offer. It’s included with every Marketing Cloud Pro, Corporate and Enterprise License. Some technology savvy customers also ask about the difference between SAP and a Private Domain. Both of which are designed to optimize deliverability and sending reputation but the question is if they provide equal value. Included in Salesforce Marketing Cloud Packages Professional and above, SAP offers a collection of tools which include link and image wrapping, a dedicated IP, and …
IP Warm Up 101
We’ve been writing quite a bit about Salesforce Cloud Suite and how it helps companies but today we’re going to share about IP Warmup, a term we use when we discuss Marketing Cloud or Pardot email sending capabilities. Several times over the past few weeks we’ve spoken to prospects and existing customers on this topic and guided them on how to do it the right way, so we’ve decided to put it on the blog that can referenced in future. Let’s start by understanding what IP really is and what it does. What is an IP? IP addresses identify different …
How to Create a Differentiated Customer Experience with Salesforce Einstein
For those of us who didn’t get a chance to be at this year’s Dreamforce, they can check out the daily highlights in our Dreamforce blog series. The Dreamforce’17 was packed as every other year, there were many sessions on Einstein, in fact too many for us to attend, so we had to do like everyone else, Prioritize! I will try to summarize the features and road map discussions we experienced at DF’17 for you in this blog to give you an idea that how Salesforce Einstein will help you shape a differentiated customer experience. But before we jump into …
Dreamforce 2017 – Day 4 Highlights
Dreamforce has come to an end. We are all a little sad to see the activities stop but the fun is yet to continue with the knowledge, learnings and key takeaways we’ve packed from all the different sessions we’ve been to. There were 2 sessions that were unforgettable on day 4: Sisters First with Jenna Bush Hager and Barbara Bush Compassion in Action Keynote 1- Sisters First with Jenna Bush Hager and Barbara Bush It was an interesting session with Jenna and Barbara Bush. The twin daughters of President George W. Bush, who grew up in the spotlight, shares their …
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