We’ve all seen and read about Salesforce helping all those businesses around the globe, be it manufacturers, finance, real estate, hospitals and more. But there is a less discussed industry where Salesforce has been helping shape the future of the generations to come, Education. As any other service industry, Education needs to put the primary stakeholders at the center in order to succeed.
Not just globally, many of the leading educational institutes in the MENA region have already moved to Salesforce, talk to us and we’ll be happy to give out the names and what we’ve done with some. Before we jump into the benefits of Salesforce, allow me to share an overview of the specially built Salesforce product for the education sector, Salesforce for Higher Ed.
Salesforce for Higher Ed is a set of end-to-end solutions that allow you to connect with constituents in new ways using social, mobile, and cloud technologies. It is built for the social and mobile era, Salesforce for Higher Ed enables you to become a Connected Campus, place students at the center of everything you do, and achieve breakthrough performance across the student lifecycle. Leverage Salesforce for recruiting, student success, advancement, marketing, and community engagement. Following are the 5 core advantages of Salesforce for Ed:
1- Unified View of the Constituents
Imagine a single, unified view of every interaction with prospects, students, alumni, donors, and affiliates. Salesforce for Ed allows you to have that single and unified view of all the stakeholders using social, mobile, and cloud technologies to connect all information, from everybody, from every point of contact. It simply enables you, as an institution, to make smarter decisions.
2- Connected Experience
We understand that it has to be difficult inside the classrooms to better equip the students for the future but what happens outside of the classrooms, doesn’t have to be. Salesforce connects every touch point, places students at the center of everything, and drives breakthrough performance across the student life cycle. Making it an effortless experience for the students, alumni and the parents to communicate with the institute.
3- Simplified Student Recruitment
One of the crucial activity for every educational institute is recruiting the right students to increase the yield and boost recruiter productivity & performance. Thousands of colleges and universities are mining social media for prospective students, tracking applicants from initial touch through the entire student lifecycle, and managing information across departments to effectively target the right students. Salesforce allows you to boost recruiter productivity and performance, increase yield, and gain complete insight.
4- Support Students
With all the effort put into recruitment, an institution has to spend a lot of time and money to onboard a student. And when a student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. A focus on student success and retention is critical to growing your school, college or university as well as your brand. Salesforce for Student Success helps you get a 360-degree student view, provide frictionless service, and cultivate a strong student community.
5- 1:1 Customized Student Experience
Your students are everywhere having different channel preferences, using multiple devices. Why stop their learning and creativity from exploring these new virtual avenues? Why not adapt to the trends and technology? Craft the ultimate 1:1 student experience by leveraging Salesforce solutions that allow you to plan and optimize student interactions, deliver personalized content across all channels, and measure your impact.
Talk to Our Experts
Please get in touch to find out what more we can do to help you transform your institute into a connected campus. We would be happy to offer a free consultation and also share more details and features of the Salesforce platform that can help improve student experience and empower you to take smarter decisions based on insights and analytics.